MedX is a medical device company that specializes in improving the patient experience. Last year, MedX successfully launched a first generation connected pill bottle in the US and Europe and corresponding mobile app aimed to address medication adherence.
Through cloud-based infrastructure, the smart bottle tracks if a pill was removed. When a pill is not removed from the bottle, then the app sends a push-notification to the patient to remind them to take their medication.
There is currently one setting that can be personalized by the user, which is the ability to set the time of day that the pill needs to be dispensed prior to triggering a push notification.
Several of MedX’s competitors are in the process of developing similar smart pill bottles. This has raised concerns in the C-Suite on how to remain competitive in the space.
Deloitte has been engaged to put together a revised customer-experience journey to understand opportunities for expansion. Several priorities already shared by the CTO, including:
Patients, doctors, and employees have been using the legacy MedX SmartPill Bottle system for the past several years. MedX is interested in rolling out a new patient portal but is concerned that a short timeline to get them acquainted with the new system may be a risk. MedX also wants to prepare doctors and employees for the new patient portal.