Cindy's Kitchen, a small regional fast-casual dining chain specializing in tacos and build-your-own burritos, is looking to increase sales and improve operational efficiency through a more mobile-friendly customer loyalty program to replace their current loyalty program.
Cindy’s Kitchen is looking to increase sales and improve operational efficiency by upgrading their outdated mobile application.
Additional Context:
Cindy’s Kitchen has hired Deloitte to conduct an assessment and identify a mobile app redesign strategy to improve user experience. The executives have asked Deloitte to move quickly help find a way to resolve this business challenge. Within the next two months, they are looking to release an updated app for iOS and Android that keeps up with consumer demand standards.