Question 1

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Your Answer

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A good answer may include:

Stakeholders to interview and information to gather:

 

Current Executives

  • Understand their overall goals for the application as they will be making funding decisions

Tech team members who built/maintain the app

  • Understand current business processes for maintenance, current roadblocks, and how they think the process could be improved

​Employees who work in the stores

  • Understand common pitfalls customers and frontline employees are seeing while using the application and areas in which the experience could be improved

A great answer may also include:

Additional stakeholders include:

 

Customers

  • Interview segments of customers:
    • Customers that only order from the app
    • Customers that only order in person
    • Customers that order both ways depending on when and where they are ordering
  • Hold customer focus groups, and discuss features of other apps that customers use regularly to potentially incorporate in Cindy’s Kitchen’s app

 

Social Media Influencers (food bloggers, etc.)

  • Review whether there are positive or negtative comments on key social media and influencer channels

 

TIP: Components of a strong assessment include defining critical areas (what will you investigate) and defining/prioritizing the critical questions

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