Internal factors:
- Lack of strategic vision or plan
- No defined target customer or lack of plan to understand and target customers and their preferences
- Poor execution (e.g. inconsistent customer experiences, inefficient supply chain, poor fulfillment)
- Unclear ownership of work and results
- Lack of awareness of trends and technology in digital commerce
- Lack of engagement or training across employees
- Increasing turnover across innovation teams
External factors:
- Changing customer preferences for shopping experience and/or products
- Competitors setting industry standards and attracting customers through innovative technology or products
- Employees finding more innovative work opportunities with competitors
- Regulatory changes impacting the bottom line
- Macroeconomic trends impacting consumer spending
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