{{Question01}}
Correct answers:
A: Determine elements of employee engagement to take into account
B: Decide how information on employee engagement might be gathered and quantified
C: Benchmark similar external organizations
All of the options above would be steps to establishing a baseline. A good answer will list elements of employee engagement that should be taken into account and suggest how one might gather or quantify that information.
A great answer will go beyond listing elements of engagement and would take into account desired outcomes for benchmarking and/or tying in benchmarking customer engagement as well.